A fractional CMO for B2B companies
Senior marketing leadership without a full-time hire. Strategy at the top, hands on the output underneath, and AI in the stack where it saves time.
What the seat covers
I lead the marketing, and do the work myself when that's faster.
Positioning and go-to-market
Who you sell to, what you say, and where you say it. Written down so the whole team says the same thing.
Website, CRM and automation
The site, the CRM and the automations between them. Salesforce, Pardot, Pipedrive and Intercom have all been in the mix.
Paid media and content
Google, Meta and LinkedIn campaigns, and the content that feeds them, measured against pipeline rather than clicks.
Team and reporting
Leading the people you have, hiring when it's needed, and numbers the board can read.
Marketing seats I've held
Hover or tap a company to see the numbers.
Coptrz2023 to 2024B2B and B2C growth, a CRM and automation overhaul, and AI tooling brought into the marketing stack.
How it works
£450 + VAT a day, estimated in days before anything starts.
Find the right jobs
I sit with the people doing the work and find where AI, or better marketing, would pay for itself.
Build one thing
One agent, automation or campaign, shipped into your real tools and measured against what it replaces.
Hand over or keep going
Your team owns it with docs. Or I stay on as your fractional lead and add the next thing.
Questions
What does a fractional CMO do?
Leads your marketing part-time: strategy, team, budget and the numbers, without a full-time salary. I also do the hands-on work when that's faster.
How much does a fractional CMO cost?
£450 + VAT a day. Every job is estimated in days before it starts, and nothing outside the estimate happens without your say-so. Book single days or a regular block.
Fractional CMO or a marketing agency?
An agency does the work you brief it on. A fractional CMO decides what the work should be, owns the results and briefs agencies when you need them.
Where does AI come in?
Most of my marketing seats end up with AI in the stack, because that's where the time savings are. See AI consultancy for how that works.