Journal

Notes from the work

B2B marketing, building with AI, and running a small agency. Written between doing it.

WorkflowMar 2026 · 4 minWhy I treat Claude like a colleague, not a toolThe mental model shift that changed what I ship. Less about prompts. More about delegation and review loops.LoadSnapFeb 2026 · 3 minShipping a SaaS against a regulatory deadlineDEFRA's October 2026 mandate gave me a hard date. Here's how the LoadSnap build is going, with the failure modes named.Agency GeniusJan 2026 · 3 minThe white-label model that lets one builder serve ten agenciesAgency Genius is the engine. Here's the architecture, what it costs to run, and what it took to scale beyond me.WorkflowDec 2025 · 3 minFive custom Claude agents I run every dayThe system prompts, the tools, the failure modes. Nothing theoretical, just what I actually use.AI consultingNov 2025 · 3 minWhat an AI consultant actually does, beyond the promptsHalf the work is unprompting. Helping clients see what doesn't need automating, and what's worth the rebuild.