Callum Wells
Currently building
· Writing

On building with Claude. And the work it makes possible.

Pieces on AI consulting, custom Claude agents, the white-label agency model, and shipping AI-native products from Leeds.

AI consultingAgency GeniusBuild logLoadSnapOperationsPracticeTechnicalWorkflow
4 Mar 2026
Why I treat Claude like a colleague, not a tool
The mental model shift that changed what I ship. Less about prompts. More about delegation and review loops.
Workflow· AI consulting
8 min
17 Feb 2026
Shipping a SaaS against a regulatory deadline, solo
DEFRA's October 2026 mandate gave me a hard date. Here's how the LoadSnap build is going, with the failure modes named.
LoadSnap· Build log
12 min
22 Jan 2026
The white-label model that lets one builder serve ten agencies
Agency Genius is the engine. Here's the architecture, what it costs to run, and what it took to scale beyond me.
Agency Genius· Operations
10 min
9 Dec 2025
Five custom Claude agents I run every day
The system prompts, the tools, the failure modes. Nothing theoretical, just what I actually use.
Workflow· Technical
6 min
14 Nov 2025
What an AI consultant actually does, beyond the prompts
Half the work is unprompting. Helping clients see what doesn't need automating, and what's worth the rebuild.
AI consulting· Practice
7 min
Talk

Got a problem worth shipping? Let's talk.

Emailhello@callumwells.me
OrPress ⌘K and ask my agent
ReplyWithin a day, usually faster
Every product on this site was built with Claude as a daily collaborator
Web Hero Limited / 15866557 / Leeds, UK